PowerStores Blog / All Posts

Why Pinterest is Your Business’s Best Bet for Social Media Marketing Success

By Sarah Windover | | Tagged Marketing your Online Store

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SEO and Marketing Services Now Available

By Sara Cabral | | Tagged Marketing your Online Store

What is SEO? Your new website can be an essential tool for your business’s marketing strategy. But in order to make the most of your website, you need people to find it! Search engines like Google help your website get found. SEO - or Search Engine Optimization - is a way to increase traffic to your website by focusing on where it appears in search engine results. Optimizing your website or web store will make it easier to find on…

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5 Things PowerStores Does for Your Business

By Sarah Windover | | Tagged Starting an Online Business

PowerStores is a leading cloud-based web platform designed for small and medium sized businesses. Businesses can use PowerStores and our expert support team to design, set up, manage, and grow a website or webstore. Whether you’re starting an online business, taking your existing business online, or are ready to upgrade your website, PowerStores has all the key components for a successful digital business, all in one place: 1) Web…

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Give $100, Get $100 with Our Refer-a-Friend Program

By Sara Cabral | | Tagged PowerStores Updates

Our special offer to all Canada customers -- refer your friends to PowerStores and they will get a $100 rebate on their order! Plus you will get loyalty points worth $100 added to your account for every new customer you refer! Here’s how it works: Refer a friend to PowerStores Your friend gets a $100 rebate on their setup fees Once your friend signs up, you get 100 Power Points! Redeem your poi…

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Cut Costs with Postal-Code Based Shipping

By Sarah Windover | | Tagged PowerStores Updates

Cut Costs with Pin Code Based Shipping

With PowerStores’ newest upgrades to its shipping module, you can set up your shipping fees and logistics rules on a postal code level. This upgraded shipping feature can give you ultimate flexibility -- to set the shipping charges and delivery ranges that work best for your business.  

Here’s why you want to do this, and why it will save you money and headache.

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New Feature Alert: Easily Sell products on Facebook with PowerStores

By Sarah Windover | | Tagged PowerStores Updates

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How To Host an Awesome Instagram Contest

By Sarah Windover | | Tagged Marketing your Online Store

Do you want to boost your Instagram marketing effort? Attract more fans and engage existing followers? Host an Instagram contest! Hosting a contest can increase your followers, likes, and overall engagement. A creative, thoughtful giveaway will reach your target audience and increase your Instagram stats.

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Your Second Chance at Making a Sale! Access Abandoned Shopping Carts

By Sara Cabral | | Tagged PowerStores Updates

Today PowerStores launched the ability to download a list of customers who added a product to their shopping cart on your ecommerce website and then left without paying for their order. This is called an “abandoned cart”. What can you do with this abandoned cart list? Well, this gives you a lead on a potential order! You now have an opportunity to contact these visitors and close the deal. Here are some ideas of what you can…

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3 Essentials for your Instagram Marketing Plan

By Sarah Windover | | Tagged Marketing your Online Store

You already know that marketing is essential for your business. And if you’ve done any marketing for your small business, you also know that social media is an important part of the overall strategy. The photo-sharing app Instagram is a growing force in social media, especially for business. Research shows that Instagrammers love to shop - more than people on Facebook, who use the older social media site mostly to stay connected with fr…

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Make Your Website Mobile-Friendly Now! Google Announces Important SEO Update

By Sarah Windover | | Tagged Marketing your Online Store

Last November, Google announced that it would be labelling and promoting "mobile-friendly websites" in their search results. This was in response to the fact that 80% of Google searches are performed on a mobile device. People are moving away from their desktops and spending more time on smartphones and tablets. As technology improves, mobile devices are getting better at handling tasks which were once reserved for desktop computers…

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6 Tips on Getting Started with Instagram for your business

By Sarah Windover | | Tagged Marketing your Online Store

Instagram is a photo sharing app that has taken the social media space by storm! Users post photos and short videos to share any and all aspects of their lives with friends, family and fans. Before posting photos, Instagram users can easily enhance them using filters. Each filter has a different effect on the photo like adding more contrast, light, shadows, tint or vignette edges, black and white/sepia options. Take a picture with your smartp…

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Top 5 Reasons Why Customer Satisfaction is Astonishingly Important

By Sara Cabral | | Tagged eCommerce Resources

Most owners of online stores typically run extensive promotions and marketing campaigns to capitalise on the festive season at the end of the year, and watch with delight as their sales volume soars. You are likely one of them. Now that you have set up your promotions and campaigns for the peak shopping season, it’s time to focus on another equally important element for success - Customer Satisfaction! If you had any reason to won…

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Get your Online Store to show on Google Search Results

By Sara Cabral | | Tagged eCommerce Resources

After you get your business online, the first thing you’ll likely want is to have people find it. One way to do this is advertising and marketing, for sure.  But one critical (and free) step you should do right away -- once your website is ready and optimized for SEO -- is to index your site with Google, so that people can find your site through search.  Think for a minute about how you shop online. You search for the produ…

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'I was successful before, yet PowerStores changed everything.'

By Urvi Shah | | Tagged Customer Stories

Universal Hockey is a professional hockey training institute based in Canada, owned and run by Daniel Bochner. This is his story. Daniel is a professional hockey player-turned-elite trainer. With his business, Daniel has been offering elite camps, private/semi-private lessons, clinics, consulting, coach mentoring, and off-ice training, amongst other professional training services, for many years now. He has had plenty of clients and h…

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Tools for Marketing Analytics at your Fingertips!

By Urvi Shah | | Tagged Marketing your Online Store

We have talked about why online businesses need Marketing Analytics and what kind of data to look for in Marketing Analytics. Now, let’s look at some specific tools that you can use to gain insight into the performance of your website as well as marketing campaigns. 1) Google Analytics Google Analytics is one of the best website analytics tools, and it’s free! You can gain insight into many different parameters related to us…

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Meet Indrajit Chowdhury- Co-Founder and CTO of PowerStores

By Urvi Shah | | Tagged PowerStores team

Wanna know what makes a CTO? Here is a little insight into the professional career of our Co-Founder and CTO, Indrajit Chowdhury. Indrajit was first exposed to computer programming at a summer internship in the early 90’s at a research lab in the University of Wisconsin. But this was no ordinary summer job: Indrajit was at a research lab funded by the Human Genome Project, and here, he learnt how to program robotic arms. It is easy t…

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No Pain No Gain: No Longer True for Building A Website

By Urvi Shah | | Tagged Starting an Online Business

‘No Pain, No Gain’ seems to be the way things go for everything in life, whether it’s a fitness program or even an online business. No matter what it is we want to achieve, we have to endure a painful ordeal to get it, right? Let’s look at all the hassles you will have to go through (or already have gone through) when you want to build an ecommerce store and/or take your business online. PAIN #1: Finding the righ…

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Using Marketing Analytics to Make The Right Decisions

By Urvi Shah | | Tagged Marketing your Online Store

Our recent blog post took a look at why you need marketing analytics and how it can help you streamline your marketing efforts. Here, we’ll explore what kind of data you need to study and how it can guide your marketing decisions. Let’s consider what kind of data you need to mine from marketing analytics. Website Performance: What to Track You will have visitors coming to your online store from many different places, like…

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10 Tips on Writing Content for your Blog

By Urvi Shah | | Tagged eCommerce Resources

So you have decided to start a company blog on your online store/ website to drive more traffic, promote your business and engage your target audience. But what should you write on your blog? What kind of content is considered appropriate for a business blog? And, how to create content that will benefit your brand as well as your bottom-line in the long run? Here are 10 ideas on what to post on your company blog: 1. Tell your Story: Peo…

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Top 10 Reasons Why Your Online Store Needs a Blog

By Sara Cabral | | Tagged Marketing your Online Store

Do you have an online store? Then, you need a blog! Blogging is one of the most critical channels available to your business to attract new audiences, engage them, retain them, create brand loyalty, and in the long run, make your business profitable and successful. If you were looking for one good reason to start a blog for your online store, we give you 10! 1. No-Pressure Communication: Your website needs to sell your products your ads…

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PowerStores New Feature Launch - Blogs! And, Why You Need a Blog on your Website URL

By Cory York | | Tagged PowerStores Updates

Today PowerStores is launching one more valuable feature on our Ecommerce Platform - Blogs! You can now host your own blog on your PowerStore! Now, you no longer need to host a blog on a third party vendor like WordPress or Blogger and link it to your website. You can now create a blog on the PowerStores platform itself, which allows you to host your blog on your own website/online store. Here are the top 5 ways you'll benefit by ha…

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Top 5 Ways to Promote your Online Business Offline

By Urvi Shah | | Tagged Marketing your Online Store

So, you have set up your online store. And you are keen to spread the word and have more and more people find out about your online store. Apart from online advertising and marketing, is there anything else you can do to promote your online store? Of course! Here are the top 5 ways you can promote your online store offline: 1. Printed Stationary Add your online store URL on all your printed materials. Like visiting cards, your letter…

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Top 5 Reasons why Marketing Analytics is Critical to your Success

By Urvi Shah | | Tagged Marketing your Online Store

Marketing Analytics? What it is? Why do you need to pay any attention to it? It’s not as if online sellers are not already bombarded with enough jargon to make their heads spin! Simply put, Marketing Analytics is analyzing the results of your marketing campaigns. You may be marketing your online store through various online channels like Facebook marketing, Google advertising, blogging, email marketing, etc. Marketing Analytics helps…

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5 Basic Tips on Getting the Right Content for your Facebook Page

By Urvi Shah | | Tagged Marketing your Online Store

If you have an online business and are like most, you’ve also set up a Facebook Page to promote your business on social media. Setting up the Page is easy, but knowing what to post there is the hard part.  Do you see posts “go viral” on Facebook and want to know what to post on your own Page that can get the same level of exposure? Do you see other Pages get hundreds of ‘Likes’ for each and every post and…

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'PowerStores allowed us to focus on our business instead of worrying about setting up our online store.'

By Sara Cabral | | Tagged Customer Stories

Meet Radhika, Jagriti & Deepika. They are young, talented and passionate about what they do - providing luxury skin care. In fact, they are so passionate about it, they decided to get into business together and take their passion to the world audience.  What they needed was an online store to launch their business. They acknowledged that technical skills were not their strong suit and were on the lookout for an easy solution to cr…

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Step-by-Step Guide to Promoting your Business on Facebook

By Urvi Shah | | Tagged Marketing your Online Store

So you’ve created a Facebook Page for your business, and now what? You might be thinking, how does this translate into getting more sales on my website? What do I do with this page? How can I get more “likes” and more engagement with my “fans”? Facebook offers some great tools to help you get more out of your page.  By just putting a fraction of your marketing budget towards the following actions, you sho…

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'I no longer have to depend on third-party promoters for business, thanks to PowerStores.'

By Sara Cabral | | Tagged Customer Stories

John Pollard, widely acknowledged as the pioneer of White Water Rafting in South India, has 5 successful projects under his belt. Starting with Dandeli in 1999 and including 2 in Coorg and 1 in Maharastra in the subsequent years, John is now plying his trade in 2 locations in Goa, a spectacular addition to the myriad attractions that this beach-side state has to offer to its tourists. John has been extremely successful in transforming slee…

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Why Content Trumps Images for SEO

By Urvi Shah | | Tagged Marketing your Online Store

You’ve probably heard before that in the online world, ‘images are far more effective than text to capture the attention of the viewer’. This is definitely true when posting on Social Media like Facebook, where many different bits of information are vying for the viewer’s attention at the same time. But when it comes to a website or online store, high quality content is key to its success. Given the increasing use o…

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Manage Your PowerStore from Anywhere, Any Device

By Sara Cabral | | Tagged PowerStores Updates

Introducing a breakthrough new feature which will change the way you manage your online store – our responsive Workspace! What this means: Now, the same easy-to-use web-based Workspace that PowerStores merchants use to manage their stores, can now be used on your mobile or tablet just as easily as on your computer. Think of the ways you can make use of this: Login to your Workspace dashboard from anywhere – such as you…

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How the Right Title Tags Can Improve the Performance of your Website

By Urvi Shah | | Tagged Marketing your Online Store

Here’s an important fact for all website owners to be aware of. Aside from the actual content of a website page, the title tag of that page is its most important element. So, let’s talk a bit about what is a title tag and why it’s important. What is a Title Tag? As the name implies, the title tag sets the title for each page on your website or online store. You’ll see it within the fields of the HTML. Its most imp…

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“I was overwhelmed by the idea of creating a website until I met PowerStores!“

By Urvi Shah | | Tagged Customer Stories

Meet Nadia Gunardisurya. She is a professional photographer living in the tropical paradise of beach-side Goa. When asked how she came about creating a website to showcase her portfolio, this is what she had to say: “I used to visit websites of many renowned photographers to browse and to learn. I was well-aware of the importance of having a portfolio website, but I never considered making one for myself. To begin with, it seemed tha…

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Top 5 Ways to Personalise your Online Store to Create a Brand Identity

By Urvi Shah | | Tagged Marketing your Online Store

So you have decided to set up an online store! Congratulations and welcome to the world of ecommerce! Have you stopped to think about how you will personalize your online store to reflect your business? In other words, have you considered the importance of creating a brand identity? Why does Brand Identity Matter? In today’s world, where comparison-shopping is a norm and consumers are likely to look any many different online store…

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New PowerStores Features!

By Cory York | | Tagged PowerStores Updates

Since our release of PowerStores 2 in February, we’ve gotten so much great positive feedback on our new platform. We’ve also received requests for even more features from our customers, and we’re listening! Our team of developers are hard at work improving our platform and adding features.  Here are some new features that we’ve recently implemented. Photo Uploader Enhancements Now it’s easy to …

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5 Ways Customer Registration Adds To Your Profits

By Urvi Shah | | Tagged Marketing your Online Store

What is the best way to ensure that the bottom line of your online store goes from strength to strength? Why, make sure that you build customer loyalty! If a solid chunk of your revenues comes from the same customers giving you repeat business over and over again, then all the new customers you add over time only help in increasing your profits! Let’s look at how you can ensure brand loyalty by using one simple tool: Customer Registr…

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9 Simple Steps to Making Loyalty Rewards Programs Work

By Sara Cabral | | Tagged eCommerce Resources

If you’ve already started your online store, you have probably learned that it takes some effort and money to acquire a new customer. So how does one KEEP a customer, get him or her to return often, and even better, spread the word about your store to others? Needless to say, a customer’s experience with your store, the products you have on offer and your pricing are big factors in driving repeat purchase. But there is one more…

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Be Inspired: Cory York, CEO of PowerStores tells his story

By PowerStores News | | Tagged PowerStores team, press

Cory York, CEO PowerStores tell his inspiring story of ambition, determination and success against all odds. Read and be inspired! http://yourstory.com/2013/06/from-ice-hockey-in-canda-to-selling-books-door-to-door-in-india-to-setting-up-a-mini-incubator-goa-based-entrepreneur-cory-york/

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Quick Results Marketing: 3 Reasons Why You Should be Advertising on Google Display Network

By Sara Cabral | | Tagged Marketing your Online Store

In one of our earlier posts in the Quick Results Marketing series, we talked about how you can place your ads right in front of potential customers when they are searching on Google. In this post, we talk about reaching your target audience while they’re browsing the web and visiting other websites that may be relevant to your products or service. The combination of the right audience, the right website, and a powerful advertising messa…

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Do's and Don'ts of E-mail Marketing

By Urvi Shah | | Tagged Marketing your Online Store

In this third post in the “Quick Results Marketing” series, we discuss and provide some pointers to be successful with email marketing. A recent article in McKinsey Insights shows that e-mail remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined. The DO’s of E-mail Marketing So first off, DO create an email marketing campa…

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Meet PowerStores 2

By Cory York | | Tagged PowerStores Updates

Today we are thrilled to announce our release of PowerStores 2! PowerStores 2 is a major update and redesign to your store’s workspace panel. In addition to a new look and feel, we have launched 9 new mobile-responsive FREE themes.  Now with complete access to the HTML and CSS of all theme layouts using our Fluid markup language.  We've also updated our Help Center to give you all the help you need in building your stor…

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Quick Results Series: 5 Ways to Use Coupons to Make Quick Sales

By Urvi Shah | | Tagged Marketing your Online Store

Did you know that coupons also belong to the arsenal of tools you can use to increase traffic to your site at short notice AND generate some quick sales? Think about the wonders that can do to your bottom line! Here are some tips you can use to make the best use of coupons: 1) Announcing New Products: Use coupons with a 5%-10% discount rate to announce a start-of-the-season or a new collection of products. Apart from giving you quick re…

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Quick Results Marketing: Cast your Net in the Search Stream

By Sara Cabral | | Tagged Marketing your Online Store

This is our first article in the "Quick Results Marketing" series, which, as the name suggests, will cover marketing tools that start delivering results (usually traffic or sales) within a short turnaround time. If you want to jump-start your online business, these are the marketing tactics for you. Search Engine Marketing with Google AdWords Whether they’re in the browsing stage or even the buying stage, shoppers use se…

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Responsive Web Design: More than Just Visual Calisthenics

By Cory York | | Tagged eCommerce Resources

In one of our recent blog posts, we talked about how 2013 was the “Year of the Mobile”, how 2014 will see even more growth in mobile commerce, and how important it is to put mobile at the centre of your ecommerce strategy. The sources cited in that blog post show that the number of mobile users and shoppers is going through the roof.  Indians especially are shopping madly using their mobiles, and those that aren’t, want to,…

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5 Ways Coupons Can Help You Promote your Online Store

By Urvi Shah | | Tagged Marketing your Online Store

Coupons can be a vital element of online store’s marketing plan. Coupons are basically tools which can be used to encourage your customers to behave in a way that is best for your business. And if you make the customer feel that they have been rewarded for their interaction with you, they will not only remember this experience positively, but will likely return to your online store again... and again. Here are 5 top ways in which you…

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PowerStores Holiday Party!

By Sara Cabral | | Tagged PowerStores team

PowerStores had an end-of-the-year bash to celebrate a year of great achievements and growth for the company! And to let off some steam after all our hard work! Check out some snaps from the party! The customer comes first! Our CEO Cory taking a customer call during the party.   Showing his skillz – our CTO Indrajit smoking his opponent in a game of beer pong   The girls lining up for a rousing game of D…

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Game-ify your PowerStore with Reward Triggers

By Sara Cabral | | Tagged PowerStores Updates

As we’ve announced here, PowerStores has recently launched an awesome built-in Loyalty and Rewards Program for our merchants.  With this Loyalty Program, your customers can earn points on purchases and then use those points to get deals and discounts. Points can be used to gain new customers and to keep old ones coming back. And there are many creative ways you can use points.  So, now that your customers are loving po…

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Do-It-Yourself SEO

By Urvi Shah | | Tagged Marketing your Online Store, Starting an Online Business

Search engines like Google are the primary way in which your web site gets found by customers and interested parties. So, helping search engines find you is absolutely critical to your ability to build traffic to your site. The process of getting search engines to notice your site and report it in the search results is called Search Engine Optimisation, or SEO for short. SEO is everything to do with managing how well and how high up you ap…

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How My Envy Box used PowerStores to the fullest

By Cory York | | Tagged Customer Stories

The Story: My Envy Box is a fresh new e-commerce startup focused on luxury cosmetics, based in New Delhi, India. Rishi, Julie and Bharat, the three co-founders, had an idea but no funding; they planned on bootstrapping their business as long as possible before trying to raise funds from outside investors. After resigning from their roles at high paying consulting firms, they set out to build their first startup! The Challenge: MyEnvyBox.…

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Tag Your Products!

By Sara Cabral | | Tagged PowerStores Updates

We’re on a roll here at PowerStores HQ and we’re banging out features faster than you can handle it! :) Today we’re launching a very useful feature called Product Tags. A product tag is essentially a keyword assigned to a product. They can describe a property of your product which can then be used to sort groups of products into “smart collections”, enable product specific coupons, and more.  It’s p…

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Honey, shall we build an online store this weekend?

By Sara Cabral | | Tagged Starting an Online Business

Which of these describes you? I have an existing small business that I want to take online I want to sell products or services online I have little or no knowledge about web development I am in a hurry to get my online business started I have a limited amount of money to invest in building my business I want to test the business idea before putting a big investment behind it If any of the above applies to you, then read o…

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Introducing Loyalty Program Management for PowerStores Merchants

By Sara Cabral | | Tagged PowerStores Updates

Loyal customers are the gold standard for recurring sales.  Typically less than 20% of your customer base will be “loyal” customers (in other words, returning again and again to make more purchases), but they can make up more than 50% of your sales.  So clearly it’s in your best interest to target and reward these loyal customers. The most common way to do this in e-commerce is to create what’s called a Loyal…

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PowerStores Introduces Coupon Management

By Cory York | | Tagged PowerStores Updates

COUPONS! COUPONS! COUPONS! Buyers love them, and as a PowerStores merchant, you should love them too! Coupons are an extremely effective tool to acquire new customers and to reward loyal ones. Over 2.9 billion coupons were redeemed in America last year alone. So that’s why today, PowerStores is introducing Coupons for PowerStores Merchants.   Here's how it all works:   In the Workspace of your PowerStore, un…

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PowerStores Goes Mobile

By Cory York | | Tagged PowerStores Updates

Mobile internet is a big trend we are seeing today, especially in Asia where computers are a luxury. PowerStores is taking mobile very seriously! Today we are announcing our first major step towards becoming a mobile-first product company. A few days ago, our core dev team pushed our mobile upgrade live! This is a hugely important landmark that we’ve been working towards for over a year. With the newest PowerStores release, here&#…

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Marketing your Online Store: For Every Budget

By Urvi Shah | | Tagged Marketing your Online Store

Every businessperson knows the importance of marketing. As soon as you put up a signboard or print your visiting cards you have started marketing your business. But what next? And what is the best way for an online store to market itself? Here’s the no-jargon quick guide to online marketing. We’ll get into more depth on each of the marketing channels in future posts. In the infographic below which we call the “Wheel of Market…

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Start your online business…Now!

By Cory York | | Tagged Starting an Online Business

So many people out there have exciting business ideas, but they have one thing in common – they are new to doing business online. And naturally there are a lot of questions about how to get started. So if you have ever thought about going online with your own store but were not sure how to do it, read on. 1.Think about what you want to sell online. It can be anything. Your business idea could be conventional or unusual ... Maybe y…

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Introducing our Guru Program!

By Sara Cabral | | Tagged PowerStores team

Hello all! I'm Sara, and I’ve recently joined the PowerStores team.  We’ve built a terrific e-commerce solution here and now we’re ready to present it to the world! One of my main objectives here at PowerStores is to ensure that we provide our customers with the best possible service and support in their online store setup.  With that goal in mind, I’m extremely proud to announce the unv…

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