If you have an online business and are like most, you’ve also set up a Facebook Page to promote your business on social media. Setting up the Page is easy, but knowing what to post there is the hard part.
Do you see posts “go viral” on Facebook and want to know what to post on your own Page that can get the same level of exposure? Do you see other Pages get hundreds of ‘Likes’ for each and every post and wonder what their secret is? Exactly how do you determine what is the right kind of content you should be posting?!
Fret not! Here are some tips to guide you in choosing the right blend of content for your Facebook Page.
Remember these 5 things and you’ll be on your way to great posts with lots of likes:
1. It’s a Brand Page
First things first - your Facebook Page is your Brand Page. It should only contain content that is relevant to your company and your brand. This is not the place to post personal posts, opinions, rants, etc.
2. A Brand is Different from Products
While products form a very important aspect of Brand Identity, there are other elements to consider as well, like brand philosophy, vision, influences, accomplishments, press coverage, etc. Of course, you will need to post about your products, sales, news arrivals, etc., but your Facebook Page should also encompass all these aspects of your Brand Identity and not just be a catalogue of products that your company sells.
3. A Brand Belongs to an Industry
Your brand also belongs to a larger fraternity - your industry. Including news, trends, changes, etc. about your industry on your Page is a great way to be a part of the bigger picture and keep your fans informed of the larger factors that affect your industry, as well as news that your fans are likely to find interesting. For instance, if you sell organic products, posting news that a well-liked celebrity has endorsed an organic lifestyle can give you great mileage.
4. Know Your Target Audience
Just like in Advertising, the most important thing to keep in mind is your target audience. It is important to understand all sections of your target audience and know what they like. If you are selling sarees to women, think about the various activities and occasions where women like to dress up, and tailor your posts accordingly. If you are selling tees to the youth, think of their various influences – music, celebrities, etc. - and post about them. If you are selling electronic gadgets to young employees, talk about how your gadgets will help save time, improve productivity, increase efficiency, help them stay connected, etc.
5. Images Get Attention
In this age of information overload, you have very little time to connect with your target audience. Web users on social networks do not typically spend more than a few seconds on a post on their Facebook News Feed before moving on to the next one. If your post has only text, chances are people will not take the time to read it. On the other hand, if you post a great picture of something that your Target Audience is likely to be attracted to, chances are that it will attract their attention immediately.
Here you go! Follow these 5 Basic Tips to find the right blend of content to post on your Brand’s Facebook Page and see how many likes and shares each of your posts is able to generate!