So, you have set up your online store. And you are keen to spread the word and have more and more people find out about your online store. Apart from online advertising and marketing, is there anything else you can do to promote your online store? Of course!
Here are the top 5 ways you can promote your online store offline:
1. Printed Stationary
Add your online store URL on all your printed materials. Like visiting cards, your letterhead,and envelopes, invoices, receipts, packing, and labeling. Ensure that your website URL is always present when your brand name, logo or contact details appear in print.
2. Your Physical Store
If you have a brick-and-mortar store, then you already have an excellent venue to promote your online store. For most of your existing customers, an online store will be an added convenience and they are likely to take to it enthusiastically. Add your online store URL to all your signage - outside your store, window dressing, direction boards, announcement boards, etc. If your business requires your employees to wear a uniform or ID badge, add your online store’s web address on the uniform or badge. And put the URL on the shopping bags!
3. Outdoor Signage
On the other hand, if you do not have an actual store, you can still find ways to post signage for your online store. Make use of signposts and other locations where signs are required. You can piggyback on signs for existing landmarks, by offering to pay for painting the sign and adding your brand name and URL in return.
4. Promotional Items
Many businesses invest in creating and gifting promotional items to their customers, vendors, investors, shareholders and potential customers on various occasions like festivals, anniversaries, etc. If you are one of those businesses, you now have one more vehicle to promote your online store! Add your online store URL to all promotional items and watch more and more people find out about your online business.
5. Pass out Leaflets
This is another great way to promote your store offline. Make brochures, leaflets, posters, catalogues, etc. for distribution and pass them out at locations where your target audience is likely to be found in large numbers, like the shopping mall, or the multiplex. This will be especially useful if your business is local and you cater to customers in a fixed geographical location.
So, now you have some great, cost-effective methods of promoting your online store in the offline world. Go out and try them all, then focus on the one that gives you the best results. All the best!