Last November, Google announced that it would be labelling and promoting "mobile-friendly websites" in their search results. This was in response to the fact that 80% of Google searches are performed on a mobile device. People are moving away from their desktops and spending more time on smartphones and tablets. As technology improves, mobile devices are getting better at handling tasks which were once reserved for desktop computers.
On April 21, in less than four weeks from now, Google will update its search algorithm to include mobile-friendliness as a ranking factor for websites.
As stated on Google's official blog:
“This change...will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
If your website or webstore isn’t mobile-friendly by April 21, it will take a big dive in Google’s search results, which could significantly impact your website traffic.
If you’re already a PowerStores customer, you can rest easy. All of our themes are responsive, automatically giving your website or webstore the “Mobile-Friendly” label. Your business will rank higher in Google’s search and customers will have a hassle-free experience on your website.
Is your website not mobile-friendly? Visit www.powerstores.com and get a new website!